Why You Should Recover Abandoned Carts?
There are numerous benefits to recovering abandoned carts. First, it helps increase sales. So how to recover 70% of Shopify Abandoned cart? Recovering cart abandonment is not an easy task, however, if you will master it, you can boost your store’s revenue and profit by following up with a customer and encouraging them to complete their purchase. Getting a customer into your sales funnel is cheaper than trying to find a new customer to market to. Retargeting ads tend to be affordable, and cart abandonment emails are another cost-effective solution to boost your sales.
No doubt you’ve come across the Shopify cart abandonment issue.
Did You know that 70% of shopping carts are abandoned?
Tha’s a lot of money left on the table.
Frustrating, yes. but you shouldn’t panic just yet. In this article, I will show you how to recover 70% of Shopify cart abandonment.
There are many tools and strategies that you can use to rescue abandoned carts and improve your sales. But first of all, let’s dive into the major reasons why potential customers might leave your store without a purchase.
- Extra costs, additional unexpected shipping fees, or taxes
- A need to create an account (ex: this just slow down the checkout process)
- The checkout process is too long or complicated
- Errors in the website or frequent crashes(popups are also another reason customers might leave your store with no purchase)
- Not trusting the website with payment information (ex: trust badges might have worked in the past, but today they just look scam, at least in my opinion, keep your website nice and clean)
- Untrustworthy return policy (ex: 100% money-back guarantee or 30-day timeframe returns will help you earn customers trust in your brand)
- Unable to use their preferred mode of payment(ex: just using a single payment provider such as PayPal might reduce your conversion rate)
Tips to recover Shopify’s an Abandoned Cart
Send a Targeted Email
When sending an abandoned cart email out to your customers you need to ensure that you tailor your emails for them. For example, you want to show your customers the product(s) they abandoned when sending an email or creating a retargeting ad. By showing them the product they abandoned, it becomes more likely that you’ll convert them into being a customer.
By identifying these issues, you can give them a discount or a special promotion, such as free shipping, to your abandoned cart to encourage your customers to complete their orders.
Propose a compelling Offer
When recovering abandoned carts, you need to put your best offer forward to convert the browser into a buyer. Compelling offers could include a special discount, a free gift, free shipping, or even a small gift card that can be used on store purchases.
Depending on how much information you have about your customer, you might want to present certain offers to certain customers — like free shipping in countries with high shipping rates. Ultimately, split testing will allow you to determine the best converting offer.
Follow up with your Customer
Sometimes sending one abandoned cart email isn’t enough. An email can get buried in someone’s account or get sent to a folder they rarely check. Other times the offer you’ve presented isn’t good enough to land the sale.
Sending a second email can improve your odds. You can offer a higher discount or a different offer to hopefully land the sale.
Klaviyo Email Marketing
Klaviyo’s seamless integration with Shopify makes it incredibly easy to set up flows, most notably abandoned carts. Why every eCommerce company should send them. They are a hugely productive way to drive revenue, and brands often see an ROI of $5 to $10 per abandoned cart email sent.
If you’re using Shopify as your eCommerce platform, these flows are automatically set up for you. Recover Shopify Abandoned Cart is not an easy task, however, if If you’ve ever looked at your abandoned checkouts under ‘Orders’ in your Shopify store you might be overwhelmed by your high cart abandonment.
According to Baymard, 69.23% is the cart abandonment rate for the average online store. Despite the high number, it is possible to recover abandoned carts effectively and affordably. 85.65% of cart abandonments occur on mobile phones, so mobile optimization and testing are essential for online store owners.
How an Abandoned Cart Flow is Triggered
Klaviyo comes with a personally branded, out-of-the-box abandoned cart flow already set up. If you’d like, you can simply enable this flow in your Getting Started tab and sit back while your abandoned cart emails sent.
Once you’ve properly set up your abandoned cart emails, you may want to test out the Wish List email to remind customers that something they’ve set in their wish list is about to run out.
Shopify Cart Abandonment Email
Once you’ve properly set up your abandoned cart emails, and know-how to recover 70% of Shopify abandoned, you may want to test out the Wish List email to remind customers that something they’ve set in their wish list is about to run out.
If you want to learn more about dropshipping and how to get FREE traffic to your store check out this article to help you grow your audience 5 free sources of traffic for your dropshipping store
You see, abandoned cart emails are easy to set up, and it should be something that everyone does give the high abandonment rates. Learn from the pros above, and get started on recovering sales today.
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I hope you enjoyed this small read!